Client background:

Polpharma is one of the largest drug manufacturers in Central and Eastern Europe. It has 7 production facilities and 5 research centers in Poland and abroad. One of the Polpharma products is Acidolac – a dietary supplement for children and infants, which is very popular on the market.

Task:

Implementation, at the request of the agency 121 PR, of a 10-episode series of DIY films “Acido-lessons”, the purpose of which was to provide interesting tips for parents while promoting a dietary supplement produced by Polpharma S.A.