ALDA Motorsport is a family company that was born out of a passion for the automotive industry. As a car service, they specialize in premium brands, youngtimers restoration and racing car service. Their ALDA Motorsport team has over 40 years of experience in motorsport, a field thanks to which they managed to acquire comprehensive knowledge of car mechanics.
Our task was to make a staged report on the renovation process of the Ferrari 348tb, which lasted almost 2 years. When the renovation project was completed, the final effect was to be photographed in a photo studio.
The aim of the reportage photos was to reflect the atmosphere created by the ALDA Motorsport workshop and to work on such a unique order. The photo processing is deliberately stylized to resemble an analog film effect. The study session of the vehicle was to capture the final effect, showing its quality. The entire photographic material was used on the website, in press communication and in the catalog summarizing the renovations by INTHESKY Agency.
Prod. ITS Production House