One of the companies that initiated the Wroclaw trend for natural ice cream. Having the recognizable Polish Lody brand, the client decided to expand its activities with a new brand – Softy. The resulting concept, as the name suggests, serves soft ice cream… in a craft edition.
Production of two films aimed at promoting the new brand in social media. A report from the event “The Great Battle of Tastes” was created. Polish Lody and Softy took part in the duel. Then we looked at the production, where we shot a report on the process of creating natural soft ice cream.